CASE STUDIES5 October 2026· 9 min
Competitive Intelligence Best Practices for Executives in 2024
90% of Fortune 500 companies use competitive intelligence, yet fewer than 30% execute it strategically. Discover the frameworks top executives use to turn market data into decisive action.
SOURCES
[1]SCIP (Strategic and Competitive Intelligence Professionals) — State of CI Survey 2023, scip.org
[2]Crayon — State of Competitive Intelligence Report 2024, crayon.co/resources
[3]McKinsey & Company — 'Turning data into decisions: The strategic intelligence imperative' (2023), mckinsey.com
[4]Gartner — 'Market Intelligence Best Practices for Senior Leaders' (2023), gartner.com
[5]Forrester Research — 'The Competitive Intelligence Playbook' (2022), forrester.com
[6]U.S. Department of Justice — Economic Espionage Act Enforcement Guidelines, justice.gov
[7]SCIP Code of Ethics, scip.org/ethics
[8]PwC — 'Global CEO Survey: Strategic Uncertainty and Competitive Positioning' (2024), pwc.com