CASE STUDIES1 August 2026· 9 min
Competitive Intelligence Best Practices for Executives in 2024
95% of Fortune 500 companies use competitive intelligence, yet fewer than 30% have a structured CI program. Here's how top executives turn market signals into decisive strategic advantage.
SOURCES
[1]SCIP (Strategic and Competitive Intelligence Professionals) — State of CI Survey 2023, scip.org
[2]Crayon — State of Competitive Intelligence Report 2023, crayon.co
[3]McKinsey & Company — 'The competitive advantage of better decisions', McKinsey Quarterly 2023
[4]PwC — 26th Annual Global CEO Survey 2024, pwc.com
[5]Forrester Research — 'AI-Augmented Competitive Intelligence Platforms', Q2 2024
[6]Deloitte Insights — 'Building a Competitive Intelligence Culture', 2024
[7]Porter, Michael E. — Competitive Strategy: Techniques for Analyzing Industries and Competitors, Free Press, 1980
[8]Economic Espionage Act of 1996, U.S. Department of Justice, justice.gov
[9]RAND Corporation — 'War Gaming for Strategic Advantage', 2022