REGULATION29 June 2026· 9 min
EU AI Act: Practical Obligations for B2B SaaS Companies
The EU AI Act is now in force — and B2B SaaS providers face binding obligations by August 2026. Here's what risk tiers, compliance timelines, and enforcement penalties mean for your product roadmap.
SOURCES
[1]European Parliament, Regulation (EU) 2024/1689 on Artificial Intelligence (EU AI Act), Official Journal of the EU, July 2024
[2]European Commission, Impact Assessment for the AI Act — Staff Working Document, 2021 (updated 2024)
[3]PwC, 'EU AI Act Readiness Survey: Enterprise Compliance Costs and Timelines', 2024
[4]Gartner, 'AI Governance and Procurement Trends in European Enterprise IT', 2024
[5]European AI Office, 'General-Purpose AI Code of Practice — Draft Guidance', Q1 2025
[6]CNIL (French Data Protection Authority), 'Regulatory Sandbox for AI Systems — Pilot Framework', 2024
[7]Allen & Overy, 'EU AI Act: Practical Guide for Technology Providers', 2024
[8]Linklaters, 'The EU AI Act: GPAI Models and Downstream Provider Obligations', 2025