REGULATION21 April 2026· 9 min
EU AI Act: Practical Obligations for B2B SaaS Companies
The EU AI Act is now law. With fines reaching €35M or 7% of global turnover, B2B SaaS companies have 18–36 months to comply. Here's exactly what you must do.
SOURCES
[1]European Parliament, 'Regulation (EU) 2024/1689 of the European Parliament and of the Council — The AI Act', Official Journal of the European Union, August 2024
[2]McKinsey & Company, 'The State of AI in 2024: GenAI Adoption Accelerates', McKinsey Global Survey, May 2024
[3]Linklaters LLP, 'EU AI Act: Compliance Cost Analysis for Technology Vendors', Legal Briefing Q3 2024
[4]Gartner, 'Predicts 2025: Artificial Intelligence Regulation Will Reshape Enterprise Procurement', Gartner Research, October 2024
[5]Anu Bradford, 'The Brussels Effect: How the European Union Rules the World', Oxford University Press, 2020
[6]European Commission, 'EU AI Office — General-Purpose AI Code of Practice', Draft v1.0, November 2024
[7]Bird & Bird LLP, 'Navigating the EU AI Act: A Practical Guide for Software Providers', Bird & Bird AI Regulation Series, 2024