CASE STUDIES19 May 2026· 10 min
Competitive Intelligence Best Practices for Executives in 2025
67% of executives say they lack timely competitive intelligence to make critical decisions. Discover the frameworks, tools, and workflows that top-performing organizations use to turn raw market signals into strategic advantage.
SOURCES
[1]Crayon, 'State of Competitive Intelligence 2024', crayon.co/state-of-competitive-intelligence
[2]Forrester Research, 'The State of CI Functions in Fortune 500 Companies', 2023
[3]SCIP (Strategic and Competitive Intelligence Professionals), 'CI Program Benchmarking Study 2024', scip.org
[4]Gartner, 'Win/Loss Analysis: The Definitive Guide for Sales Leaders', 2023
[5]SCIP Code of Ethics, scip.org/ethics
[6]PitchBook, 'Amazon One Medical Acquisition Analysis', 2022
[7]SCIP Technology Survey, 'AI Adoption in Competitive Intelligence', 2024