CASE STUDIES4 June 2026· 10 min
Competitive Intelligence Best Practices for Executives in 2024
87% of executives say competitive intelligence directly influenced a major strategic decision in the past year. Here's how to build a world-class CI program that drives results.
SOURCES
[1]SCIP (Strategic and Competitive Intelligence Professionals) — State of CI Report 2023
[2]Crayon — State of Competitive Intelligence Report 2022
[3]Gartner — Market Intelligence and Competitive Analysis Best Practices 2023
[4]Forrester Research — The Future of Competitive Intelligence 2023
[5]McKinsey & Company — Technology Report: AI in Strategy Functions 2024
[6]Nielsen — Streaming Wars: Global Viewership Share Report 2023
[7]Ben Gilad — Business War Games (Pearson FT Press, 2009)
[8]Jan Herring — Producing Key Intelligence Topics for Decision Makers (SCIP Journal)