CAS PRATIQUES23 septembre 2026· 10 min
Competitive Intelligence Best Practices for Executives in 2025
90% of Fortune 500 companies use competitive intelligence, yet most executives admit their CI programs lack actionable depth. Discover the frameworks and practices that separate leaders from laggards.
SOURCES
[1]Crayon, 'State of Competitive Intelligence Report 2024', crayon.co
[2]Gartner, 'Strategic Intelligence Maturity Model', gartner.com, 2023
[3]Forrester Research, 'CI Practices in High-Growth Enterprises', forrester.com, 2023
[4]MIT Sloan Management Review, 'War Gaming and Strategic Outperformance', sloanreview.mit.edu, 2022
[5]Klue, 'Competitive Enablement Benchmark Report 2023', klue.com
[6]Porter, M.E., 'Competitive Advantage: Creating and Sustaining Superior Performance', Free Press, 1985
[7]McKinsey & Company, 'Building a Competitive Intelligence Capability', mckinsey.com, 2024