CAS PRATIQUES25 septembre 2026· 10 min
Competitive Intelligence Best Practices for Executives in 2024
79% of executives admit their organizations lack a structured competitive intelligence process. Discover the frameworks, tools, and strategic habits that separate market leaders from followers.
SOURCES
[1]Crayon — State of Competitive Intelligence Report 2023
[2]Klue — Competitive Intelligence Benchmark Report 2023
[3]Grand View Research — Competitive Intelligence Software Market Forecast 2023–2027
[4]Gartner — Win/Loss Analysis and Sales Performance Research 2022
[5]Forrester — Generative AI in Enterprise Intelligence Functions, Q1 2024
[6]Primary Intelligence — The State of Win/Loss Analysis 2023
[7]Harvard Business Review — How Smart Companies Use Competitive Intelligence, 2022