CAS PRATIQUES9 septembre 2026· 10 min
Competitive Intelligence Best Practices for Executives in 2024
84% of executives say they lack timely competitive intelligence to make confident strategic decisions. Discover the frameworks, tools, and habits that separate market leaders from reactive followers.
SOURCES
[1]McKinsey Global Survey on Strategic Decision-Making, 2023
[2]SCIP (Society of Competitive Intelligence Professionals) Global Survey, 2023
[3]Crayon State of Competitive Intelligence Report, 2024
[4]Forrester Research: 'The Business Value of Structured CI Programs', 2023
[5]Primary Intelligence: Win/Loss Analysis Benchmark Study, 2023
[6]Harvard Business Review: 'War Gaming Your Competitive Strategy', 2022
[7]Gartner Executive Advisory: Strategic Decision Confidence Survey, 2023
[8]AlphaSense: AI in Competitive Intelligence Trends Report, 2024