CAS PRATIQUES6 septembre 2026· 9 min
Competitive Intelligence Best Practices for Executives in 2024
90% of Fortune 500 companies use competitive intelligence, yet fewer than 30% do it systematically. Discover the frameworks and practices that separate market leaders from followers.
SOURCES
[1]Crayon, 'State of Competitive Intelligence Report 2023', crayon.co
[2]Klue, 'Competitive Intelligence Benchmark Report 2023', klue.com
[3]Gartner, 'Market Guide for Competitive Intelligence Platforms 2022', gartner.com
[4]Forrester Research, 'The Business Impact of Competitive Intelligence Programs 2023', forrester.com
[5]McKinsey & Company, 'Technology Trends Outlook 2024: AI in Knowledge Work', mckinsey.com
[6]Forbes Insights, 'Winning with Intelligence: CI Maturity and Business Performance 2023', forbes.com
[7]Society of Competitive Intelligence Professionals (SCIP), 'CI Ethics Code and Best Practices', scip.org
[8]Michael E. Porter, 'Competitive Strategy: Techniques for Analyzing Industries and Competitors', Free Press