CAS PRATIQUES4 septembre 2026· 9 min
Competitive Intelligence Best Practices for Executives in 2024
84% of Fortune 500 executives say competitive intelligence directly influenced a major strategic decision in the past year. Here's how world-class CI programs are built and scaled.
SOURCES
[1]SCIP Global Survey on Competitive Intelligence Maturity, 2023
[2]Crayon State of Competitive Intelligence Report, 2023
[3]Forrester Research: AI in Competitive Intelligence Functions, 2024
[4]Deloitte: The ROI of Intelligence Programs, 2023
[5]Gartner: Future of Competitive Intelligence 2026 Predictions
[6]Klue Win/Loss Analysis Benchmark Report, 2023
[7]Richards J. Heuer Jr., Psychology of Intelligence Analysis, CIA Center for the Study of Intelligence
[8]McKinsey & Company: Strategic Intelligence and Executive Decision-Making, 2022
[9]AIPMM Competitive Intelligence Benchmark Study, 2023
[10]EU Trade Secrets Directive 2016/943 and US Economic Espionage Act