CAS PRATIQUES13 août 2026· 9 min
Competitive Intelligence Best Practices for Executives in 2024
67% of executives say they lack actionable competitive intelligence at the moment of key decisions. Discover the frameworks, tools, and habits that separate market leaders from followers.
SOURCES
[1]Crayon State of Competitive Intelligence Report 2023 — crayon.co
[2]Gartner Strategy Leader Survey 2023 — gartner.com
[3]McKinsey & Company: Win/Loss Analysis and Revenue Impact, 2022 — mckinsey.com
[4]SCIP Competitive Intelligence Benchmarking Report 2023 — scip.org
[5]Harvard Business Review: War Gaming for Competitive Advantage, 2021 — hbr.org
[6]Klue Platform ROI Study 2023 — klue.com
[7]Andy Grove, 'Only the Paranoid Survive', Currency/Doubleday, 1996