CAS PRATIQUES11 mai 2026· 9 min
Competitive Intelligence Best Practices for Executives in 2024
Organizations with mature competitive intelligence programs outperform peers by 2.3x in market share growth. Discover the frameworks, tools, and executive habits that separate market leaders from laggards.
SOURCES
[1]SCIP (Society of Competitive Intelligence Professionals) — 2023 State of the Profession Report
[2]Crayon — State of Competitive Intelligence 2023 (1,500 respondents)
[3]Klue — Competitive Enablement Benchmark Report 2023
[4]Gartner — Win/Loss Analysis: Building a Competitive Intelligence Program, 2022
[5]Harvard Business Review — 'The Art of Corporate War Gaming', 2022
[6]Forrester Research — The ROI of Competitive Intelligence Programs, 2023
[7]Salesforce — State of Sales Report, 5th Edition, 2022
[8]AlphaSense — The Modern Research Stack for Corporate Strategy Teams, 2023